Creative problem solving is the prequel to growth.

Our eyes are constantly vibrating. Why? They need to move to stop the individual receptors in our eyes from getting exhausted looking at the same thing. Novel perspectives keep us engaged with the world. This is why it is often better to untangle problems and explore new pathways with a trusted third party.

We bring a set a fresh eyes along with decades of local and international business experience to genuinely support business owners solve problems and build new journeys.

We are creative people grounded in methodology around operations and risk, sales and marketing, and strategy. We don’t just think about problems we fix them and establish the right conditions that form the prequel to achieving successful future journeys.

Creating new journeys.

Your journey starts with you, in a place, travelling from somewhere with others to somewhere. There is a fundamental search for meaning in this journey because without it, we really can’t explain and justify the reasons for our own existance.

Your journey then in it’s simplest form consists of

  • you and all the talents and experiences you have collected along your travels
  • the assets and people and networks that are organised around your current journey
  • the marketplace or landscape that you are actually traversing and exploring
  • the future you – the places that you will actually be at.

These building blocks are highly idiosyncratic to our own journeys.

We acknowledge that its unique and rather than blugeon you with method we sketch out a few simple things around problems and priorities. Then we start our creative process which is always unique and tailored to your specific search for realising the true potential of your journey.

Potential in itself is an interesting thing. It can be unlocked with a small nudge and it can explode with a new vision. It is more like an artwork than a piece of fruit – in that it is always a combination of vision and craft.

This is the reason you will find artworks throughout this website, because they reflect an end point in a vision of expression and a creative process.

The artist has a craft, a set of tools, a canvas, and a statement to make.

So do we and so do you.

Some of our skills and crafts

Marketplace – Addressability.

Adoption behaviours are changing as new businesses, new technologies and demographic changes affect market boundaries and appetites for products and services. Refining & prioritising what is addressable often leads to new sources of revenue.

Marketplace -Competition.

Your competitors are changing and communicating with the market all the time. Having a strategy to actively follow the companies and their key people can support the capture of a greater share of addressable markets.

Organisation -Data and artifical intelligence.

The information in your business or market can be tapped in ways that can reduce your costs, give back more time, and help you execute with differentiated offerings that optimise your relevance and value positioning.

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Marketplace-Influence maps.

Political, economic, environmental, social, regulatory, and technological changes are constant. An influence map describes your market and offers opportunities to find new entry points to position your value.

Future you – Chase for sales.

Chasing sales has a real cost and an opportunity cost. What you chase is also shaped by what you don’t chase. How you chase shapes your pipeline and return on sales investments. Measuring and reviewing the way you chase sales can release more sales conversions.

Future you – Ideas for growth.

Good business ideas grow out of cognitive diversity. That diversity can be found in people, market research, and parallel markets. Creating a diverse idea generation model is the starting point for finding new revenue streams.

Honest reviews :

passion, perspective, perspiration

When helping people look at new market opportunities, Tony has a happy knack of looking at things from new angles, which can help you identify a new product or approach.  And then once he has helped you look at opportunities anew, he can help you with rigour and thorough analysis to help you challenge your assumptions about how to develop the market, and to do so in a way that maximises returns and achieves results quickly. A good mix of passion, perspective and perspiration.
JOHN ALLEN – FOUNDER HORIZON INVENTORY

get the job done, get the result


Tony has had a huge positive impact on our business at many levels : sales and growth, product positioning and strategy, sales management and systems. He has also generously shared his professional career long training with our team and given us access to key colleagues from his large and top notch network. His calm analytical approach marries with an agile cut-through to get the job done and get the result – and always in a context of respect and thoughtfulness. Tony has a deep instinct and long experience in honing a product offering for market acceptance and the essential steps to convert that effort into business success.
GREG SAN MIGUEL – CEO & FOUNDER LAW OF THE JUNGLE

cares about client success


Our experience with Tony was fantastic as he supported us in developing a go-to-market strategy for our new employment services contracts for our QLD and NSW regions. Tony took the time to understand our industry (which is complicated) and our business needs. He helped us get organised for go-live with a structured plan and strategy to drive employer engagement. Within a month of go-live we have secured many job placements for our customers. Tony also did a great job communicating with us through the process, he is very knowledgeable with business development and sales strategies. Tony genuinely cares about the success of his clients and I highly recommend him.
ANGIE ANTZOULATIS DIRECTOR ASURIA

open & ethical

open & ethical
Thorough and well informed. An open, ethical and transparent relationship builder. High emphasis on service and value adding.
PETER KAYE A.M. E.S.M. CEO

The prequel to releasing potential starts with a simple discussion. Book one in now.

Contact Tony by email

Or tell me more and I will call you back.

Please include your phone number if you want a call back.
Please let me know what services you are interested in.
If you have a website please include
Prequel Pty Ltd 27 112 710 933

tony@prequel.com.au

Acknowledgments

Thankyou to Dmitry Kuznichenko for allowing me to use his inspired artwork. To hear Dmitry talk about inspiration press the Youtube button at the bottom of this page or go to dmitrykuznichenko.com to view his gallery.